D. Pacheco is a media and advertising executive with over 25 years of experience. She planned, formulated and produced the execution of creative and marketing strategies for the #1 U.S. espresso coffee company brands: Café Bustelo, Café Pilon, Café El Pico, Medaglia D’Oro, Signoré, Estrella and Oquendo. As Director of Advertising for Goya Foods Inc, she also produced the execution of marketing strategies targeting the Hispanic marketplace for its packaged food line, representing over $10 million in annual billing. Ms. Pacheco wrote and produced the TV segment Enterate; Salud es Vida-AIDS Awareness for Univision Networks. The segment is a health initiative with the United States Department of Health. Enterate Salud es Vida-AIDS awareness proved to be the most effective segment in the history of the network’s health awareness efforts and it was nominated for an EMMY award. Ms. Pacheco is also the co-founder of the national marketing event, Junta Hispana, hosted in New York, Florida and California.
